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31st May 2024 
6 min read 
By 2035, the UK requires all new car sales to be electric, echoing a global trend toward sustainable transportation. The US plans to have 50% of all new vehicle sales electric by 2030, joining numerous other countries with similar initiatives.
A study by the International Energy Agency (IEA) revealed electric car sales in 2023 were 3.5 million higher than in 2022, a 35% year-on-year increase.
These figures will likely increase year-on-year as the momentum continues. In light of this, Hippo Leasing has analysed Google search data for 92 yet-to-be-released EVs to uncover which will be the most popular as more people make the switch to electric.
The Tesla Cybertruck is the most searched-for future electric vehicle in the UK
| Rank | Electric vehicle | Total UK searches over the last six months |
| 1 | Tesla Cybertruck | 440,100 |
| 2 | Mercedes EQG | 165,900 |
| 3 | Tesla Roadster | 118,400 |
| 4 | Dacia Spring | 68,100 |
| 5 | Audi Q6 e-tron | 43,900 |
| 6 | Cupra Tavascan | 26,600 |
| 7 | Vauxhall Frontera | 25,200 |
| 8 | Fiat 500e | 24,100 |
| 9 | Range Rover Electric | 23,800 |
| 10 | Polestar 5 | 21,700 |
While the Tesla Cybertruck is available in the USA, it is yet to be released in the UK. However, that doesn’t stop it from taking the crown as the UK’s most searched-for future electric vehicle by some distance. There were 274,200 more Google searches in the UK across the past six months for the Cybertruck than the Mercedes EQG, the second most searched future electric vehicle. The Tesla Cybertruck was first announced back in 2019, so it has had five years to build momentum.
There has yet to be word on whether the Tesla Cybertruck will be released in the UK after Tesla UK removed the option to pre-order Cybertruck in 2022.
However, it’s not surprising that there has been a huge amount of searches for the Cybertruck with celebrities such as Jay-Z, Lady Gaga, Justin Bieber and Kim Kardashian spotted with their cars over the past few months.
The Mercedes EQG and Tesla Roadster are the second and third most searched-for future electric vehicles in the UK
The second most searched-for future electric vehicle is the Mercedes EQG. Mercedes Benz first revealed the EQG concept in 2021, an electric version of the G-class, and it is reported to go into production this year.
The Mercedes Benz website states, “While the G-Class prepares for the age of all-electric vehicles, it remains true to its legacy through the Concept EQG – an original “G”. The design is G-Class through and through.”
The Cybertruck was not the only Tesla model in the top 10, with the Tesla Roadster in third place. The Roadster was initially meant to be launched in 2021, however, it has been announced that it should be revealed in full at the end of this year.
Dacia Spring and Audi Q6 e-tron round off the top five most searched-for future electric vehicles in the UK
In fourth place is the Dacia Spring which is expected to be released later this year. Dubbed ‘Europe’s most affordable electric car’ on Dacia’s website, the city car has a driving range of 137 miles and a 45-minute charging time between 20 and 80%.
Rounding off the top five most searched-for future electric vehicles in the UK is the Audi Q6 e-tron which is due in late summer. It will have a maximum range of 339 – 381 miles and acceleration from 0-62mph in 5.9 seconds.
The Jeep Wagoneer S is the most searched-for future electric vehicle in the USA
| Rank | Electric vehicle | Total US searches over the last six months |
| 1 | Jeep Wagoneer S | 165,000 |
| 2 | Tesla Roadster | 135,000 |
| 3 | Lucid Gravity | 40,500 |
| 4 | Rivian R3 | 27,100 |
| 5 | Mercedes EQG | 33,100 |
| 6 | Dodge Charger Daytona | 22,200 |
| 7 | Polestar 4 | 22,200 |
| 8 | Cadillac Celestiq | 18,100 |
| – | Fisker Pear | 18,100 |
| 9 | Audi Q6 | 14,800 |
The Jeep Wagoneer S is the most searched-for future electric vehicle in the USA with 165,000 searches in the past six months, 60,000 more than the Tesla Roadster which is in second place.
The Jeep Wagoneer S is due to be released in the US in fall 2024. The concept made its debut in 2022 when Jeep first shared images of how the car might look. This will be Jeep’s first electric vehicle which explains why it is so highly anticipated.
The Tesla Roadster is the second most searched-for future electric vehicle in the US followed by the Lucid Gravity
Hot off the heels of the Cybertruck being delivered to customers in November 2023, it seems motorists in the US are already searching for more information on the Tesla Roadster, set to debut at some point in 2024 and go on sale in 2025.
The Tesla Roadster is the second most searched-for future electric vehicle in the US and is described as an electric vehicle supercar, driving from 0-60 in just 1.9 seconds, +250mph top speed and 620mi range.
In third place is the Lucid Gravity, a 7-seater SUV, with a projected range of up to 440 miles. The Lucid Gravity is projected to land in late 2024.
The Rivian R3 and Mercedes EQG complete the top five most searched-for future electric vehicles in the US
In fourth position is the Rivian R3 which is not expected to debut until 2027, however, it is drumming up a lot of interest in the US. This car will come in at least two variants the R3 and the R3X. Ahead of this model being released, Rivian will release another new model, the Rivian R2, in the first half of 2026.
In fifth position is the Mercedes EQG with 33,100 searches in six months.
These two future EVS are popular in both the UK and US
Tom Preston, Managing Director and automotive expert at Hippo Leasing comments on comparisons between the two top 10 lists “Tesla Roadster and Mercedes EQG feature in both the UK and the US lists for the top 10 most-searched-for future electric vehicles.
“The most popular is the Tesla Roadster which is the second most searched-for future electric vehicle in the US and the third most searched-for future electric vehicle in the UK.
The Mercedes EQG is more popular in the UK than in the US, coming in second in the UK with 165,900 searches from October to March. However, it is the fifth most searched for in the US with 33,100 searches in the past six months.” Methodology: Hippo Leasing analysed Google search data of 92 electric vehicles that are yet to be released. The data collection period spanned six months, from October 2023 to March 2024. Hippo Leasing then used this data to reveal the top 10 most-searched-for models in the UK and USA.
