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What Does Your Car Say About You?

Last Updated: 21st Apr 2017
What Does Your Car Say About You?

21st April 2017

We all buy things for different reasons personal to us. Each item we buy says something about us. The food we buy from the supermarket, the drinks we are served in our favourite bar or local pub, the books and films we read and watch. Everything says something about us. So what does your car say about you?

YouGovProfiles holds demographic profiles on each car brand. We can discover what the average customer of each brand enjoys with regards to food, interests, entertainment as well as their age range and gender and even your politics. Each brand has a different demographic that may, in some circumstances, surprise you.


For those of you who own a Ford, the average customer is a 55-year-old-plus female who works in the accounting profession. Her political views are on the Right of the spectrum and she lives somewhere in Wales and Avon.

Despite living in Wales, she has a niche interest in Arsenal Football Club, has a general interest in parenting so you can assume she has children and possibly grandchildren and loves a spot of gardening. If you want to keep this lady entertained, best stick on a copy of Jurassic World or Deadpool to watch, or maybe get her feet moving with an episode of Strictly Come Dancing and music from Lonnie Donegan.

Ford Fiesta

Ford Fiesta Drivers

However, Ford Fiesta drivers are a bit different. They are younger ladies, aged between 25-39-years-old, living in the North West England, working in finance and supporting Left wing politics. These ladies love driving, baseball, netball, dance and ballet.

They shop at Asda, Asics and bank with Co-op bank. Their favourite films are Avenger Assemble and The Lion King and they still love Steps and Busted. They also spend the same amounts of time online as they do watching TV.

Either description remind you of anyone?


Skoda attracts a different kind of lady. These Yorkshire ladies work in engineering and have done for much of their 55+years. She leans leftwards on the political scale. She is a big fan of the radio and holds a special place in her heart for Leeds. Whilst she does enjoy gardening, she can’t wait for winter when she can ski and watch other winter games. Also when you see her, make sure you pet her dog.

This lady loves intelligence and satire, especially together. She loves watching Ian Hislop on Have I Got News For You, but she also enjoys Human Universe with Professor Brian Cox and University Challenge. Make sure you can keep up the conversation with this one.

Skoda Octavia

Skoda Octavia drivers

The average owner of the Skoda Octavia is a very different kettle of fish compared with the average Skoda driver. These gentlemen have worked in engineering for most of their lives, live in Yorkshire and are aged between 40-54. They have predominantly Left-wing views and love a bit of hiking. They also spend their days watching motorsports.

They also enjoy Spaceballs and Game of Thrones and listen to Example, Queens of the Stone Age and Bon Jovi. Quite a collection of interests.


Let’s talk about the staple of UK roads: Volkswagen. This manufacturer attracts gentlemen aged between 25-39-years-old who live in Wales and work in Engineering. They lean to the Left in politics and have plenty of spare cash. He takes his friends down the pub for a night of quizzes or they have a day watching Formula 1. This gentleman takes his dogs for walks daily.

You will struggle to pull him away from his Apple iPhone but he watches Pearl Harbour and Django Unchained in his spare time. When he is on the move, he will be blasting out music from Gorillaz, My Chemical Romance and Pink Floyd.

Volkswagen Golf

Volkswagen Golf

Let's talk about the owners of the VW Golf. These guys are between the ages of 25-39 years old, living in Northern Scotland and work in the military. They broadly support Left Wing politics, enjoy cycling and going to the cinema.

These guys have an eclectic taste in film and TV with such favourites as Shindler’s List, Enemy of the State, Casino Royale, The West Wing and Misfits. They are also a big fan of Jack White and Delia Smith (clearly enjoy their baking).

Land Rover

 If you drive in Britain, you will have seen a Land Rover on the roads. Ever wondered the kind of person behind the wheel? On average it is an older gentleman over the age of 55 who lives in Wales and Avon. Considering he works in agriculture and farming, a Land Rover would be the most practical car for them to use. He does swing rightwards politically and enjoys trekking, hiking, shooting and watching the Rugby Union. He loves taking his dog on his hikes with him.

You will see this gentleman wandering around his local Waitrose in his Barbour jacket. When he is not tending to his farm, he is watching Top Gear or Andrew Marr’s History of the World. He enjoys watching Formula 1 and reading the Daily Telegraph.

Land Rover Discovery

Land Rover Discovery Owners

The average owner of a Land Rover Discovery is similar to the average customer of the brand. They are gentlemen over the age of 55-years-old  with Right Wing views, who work in the military and reside on the South Coast of England.

These men enjoy DIY and Rugby Union and probably has a dog or two. They enjoy Star Trek and Johnny English with a bit of Speed with Guy Martin and Doc Martin. Their favourite celebrities also include Donald Trump, Griff Rhys Jones and John Wayne.


Moving into the realm of premium German manufacturers, we have the Audi customer. This guy is aged between 25-39-years-old and works in consulting, helping those businesses in London. He must get paid well because he has a lot of spare cash on a monthly basis. He is also Right on the political spectrum.

When this guy heads abroad on holiday, he loves to go skiing and in general, just enjoys to exercise. He is an all things cars kind of guy, although he does care a lot about his pet bird. In his spare time, he watches films like Spotlight, The Big Short and Fast & Furious 7. If you ever drive next to him, you will hear the likes of Kendrick Lamar, Taylor Swift and Tinie Tempah beating out of his speakers.

Audi A4

Drivers of the Audi A4

The average drivers of an Audi A4 are between the ages of 25-39 and work in manufacturing in Central Scotland. Do you know anyone like that? They have Right Wing opinions and enjoy both exercising and boxing. These guys are huge fans of Al Pacino (who isn’t?),listen to the Foo Fighters and their favourite film is Mission Impossible: Rogue Nation.


The BMW demographic is very similar to the Audi demographic. These cars are also driven by men aged 25-39, who live in London, work in consulting and have Right wing political views. These guys love to exercise, especially cycling and playing squash and golf in their spare time.

These guys are proper car fans with their favourite TV show being Top Gear and their favourite celebrities including Jeremy Clarkson and James May. He also has great taste in film, including Leon, Creed, The Equalizer and Gone Girl.

BMW 3 Series

BMW 3-Series

BMW 3-Series drivers are a different demographic to the usual BMW driver. They are older, above the age 55, living in North West England and work in construction. In their spare time, they enjoy a round of golf and shooting. When they flick on the TV, they enjoy watching Peaky Blinders and The Graham Norton Show, plus they listen to Peter Green and Kiss.


Renault's are extremely popular with the ladies on Central Scotland. These ladies work in travel and hospitality and are aged between 40-54-years-old. They are just Left on the political spectrum and has a decent amount of spare cash on a monthly basis.

These ladies are usually parents and enjoy painting and catering for friends and family. They have a pet bird or two and enjoy a great game of football. She watches Fifty Shades of Grey and Celebrity Big Brother in her spare time and loves a bit of Britney.

Renault Clio

Clio drivers

Clio drivers are typical young guys, aged between 18-24-years-old. They stand on the Left of politics, whilst working in engineering and living on the South Coast. Big fan of taking their mates to a pub quiz and swimming and playing video games. They enjoy watching the likes of The Simpson Movie, Mad Max: Fury Road, and Game of Thrones.

These demographic profiles will obviously not cover every owner of a car from these brands and in some cases, they won’t even make sense. If you wish to change your car after reading your demographic profile, we have a great selection of cars available on no deposit car leasing right here.

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