A year in review: Hippo Leasing data released for 2018

2018 proved to be a busy but successful year for Hippo Leasing.

 

We joined the Leasing Broker Federation back in August, made a cameo appearance on The Real Housewives of Cheshire in October and purchased our very first car transporter in December, allowing us to now make nationwide deliveries in under 48 hours.

 

With 2019 now upon us, it’s a good chance to reflect on the past twelve months. Our in-house data geeks have been hard at work to reveal a snapshot of the UK car leasing market in 2018 and what our customers valued the most…

 

Top manufacturers

 

From third place in 2016, Mercedes-Benz has grown in popularity over the past three years to take the top spot for the most popular manufacturer among our leasing customers in 2018.

 

Over the same period, Volkswagen dropped the furthest, down from second place in 2016 to eighth most popular in 2018.

#2018 top 5% share2017 top 5% share2016 top 5% share
1Mercedes-Benz14.5Vauxhall12.9Vauxhall18.3
2BMW10.2Mercedes-Benz12.3Volkswagen11.1
3Ford9.5Ford9.2Mercedes-Benz9.4
4Audi7.8Audi8.8Ford9.1
5Peugeot6.9Volkswagen7.9BMW7.7

However, with Brexit on the horizon, we could see the return of British brands this year if supply chain difficulties push up the price of EU-manufactured vehicles.

 

Popular models

 

It seems our customers valued luxury and comfort in 2018, with more higher value vehicles making up the top five than in previous years.

 

Breaking the data down by model shows the Mercedes-Benz A-Class has been the most popular leased model for two years running, with the Mercedes-Benz B Class coming in close second place.

 

#2018 top 52017 top 52016 top 5
1Mercedes-Benz A ClassMercedes-Benz A ClassVauxhall Astra
2Mercedes-Benz B ClassMercedes-Benz B ClassVauxhall Corsa
3Land Rover Range RoverVauxhall AstraVolkswagen Golf
4Ford TransitLand Rover Range Rover EvoqueFord Fiesta
5Audi A3Seat IbizaBMW 1 Series

 

Customer demographics

While the 25-34 age group continues to be our largest customer segment, making up 27.6 per cent of all visitors to the Hippo Leasing website last year, it appears to be shrinking (down from 31.1 per cent two years ago).

 

Digging a little deeper, drivers aged 65+ are our fastest growing customer segment, with their visits to our website more than doubling over the past three years (up from 3.6 per cent in 2016 to 7.3 per cent in 2018).

 

In fact, by 2066, the Office for National Statistics predicts the over 65s will make up over a quarter of the UK’s population. That’s 20.4 million people. So, we expect this trend to continue!

2018 

2017 

2016

 

Device use

We know who looked for leasing deals but how did they search for them?

Our customers visited the Hippo Leasing website on their mobile (blue) the most, making up

67.3 per cent of all sessions in 2018 (up from 60 per cent in 2017 and 51 per cent in 2016).

 

In comparison, searches on a desktop (green) have fallen YoY, from 32.3 per cent in 2016 to 22.6 per cent in 2018, as well as on tablet (red) which are down from 16.7 per cent in 2016 to just over 10 per cent last year.

 

  

 

2018 

 

 

2017 

 

2016

 

To find the perfect car or van for 2019, contact Hippo Leasing today by calling 01254 956 666 or emailing your requirements to [email protected], and a member of our team will be happy to help.