Sharp lines, new technology, and four high-performing variants round out the all-new DS 7. With refined materials and interiors, and cutting-edge technology, the new DS 7 takes all the best part of the 2017 DS 7 Crossback and reimagines them into a bolder silhouette.
DS 7: Avante-garde Exterior
A design enhanced by sharp lines and lit up by DS Pixel LED Vision 3.0 and DS Light Veil, the new DS 7 is characterised by a dynamic, structured form and a more expressive look. The completely new front stands out with stronger lines to develop the balance of each feature.
The combination of new slimmer DS Pixel LED Vision 3.0 headlamps and DS Light Veil daytime running lights is seamless and carried out in the spirit of high fashion. The DS Wings and the grille are larger, and the valance has been redesigned with a range of colours depending on the model.
The slimmer scale-like LED rear lights with a vortex effect have also been redesigned with a dark metallic finish. The boot lid and badge have been reworked, while DS Automobiles lettering replaces the previous ‘Crossback’ to sign off the visually stretched rear of new DS 7.
The wheels play a part in the profile’s character with new 19-inch alloy wheels, which are more aerodynamic and feature a design aimed at amplifying the impression of size. The exclusive 21-inch alloy wheels, with a carved technical design, are exclusive to the new DS 7 E-Tense 4×4 360.
DS 7: Plush Interior
New upholstery introduces an engaging, visible, and tactile result, specifically draped Nappa leather on the dashboard and door panels. Without seams or joins they keep the feel and appearance of natural leather. The hide is further elevated by embossing with lines reminiscent of the DS Light Veil signature.
The attention to detail of this interior is also shown by the pearl stitching offered in the new white and Zephyr colours, a steering wheel in full grain leather with a leather covered airbag, ‘Clous de Paris’ embossed inserts ‑ synonymous with DS Automobiles ‑ and watchstrap upholstery offered for the first time in Pearl Grey.
Refinement also features in the Rivoli interior which introduces a Basalt Black colour and has a stitched padded trim that has been combined with Claudia leather upholstery, which has a more pronounced leather grain.
The Performance Line interior features a deeper black colour with the microfibre textile Alcantara throughout and gold and carmine touches that emphasise the dynamic appearance.
The Bastille interior has been refreshed with a new DS Canvas finish and a Basalt Black grain inspired by the scales on fish skin.
All these interiors are enhanced with ambient lighting that can be personalised and a new pattern based on ‘Clous de Paris’ embossed inserts.
DS 7: Multiple Power
The all-new DS 7 range comes with a wide choice of power units, including three plug-in hybrids with 225hp, 300hp and 360hp.
New DS 7 E-tense 225 has a PureTech 180 petrol engine and a 110hp electric motor fitted to the eight-speed automatic gearbox, with a two-wheel drive transmission.
New DS 7 E-Tense 4×4 300 and DS 7 E-Tense 4×4 360 introduce a four-wheel drive transmission with a PureTech 200 motor as well as 110hp and 112hp electric motors on each of the axles. The 360 model is tuned by DS Performance. A 130 BlueHDi power unit will also be available.
A new 14.2 kWh battery gives up to 65km with zero emissions on the WLTP mixed cycle and up to 81km on the urban cycle. Charging time is about two hours on a 7.4kW charger.
In keeping with the attributes of the entire DS Automobiles range, new DS 7 remains one of the most efficient cars in its class, specifically because of its well-controlled weight.
DS 7: New Technology
The infotainment system is one of the biggest changes for new DS 7 with the inclusion of DS Iris System. This new solution introduces a totally reworked interface, that is completely configurable, reactive, and supported by natural voice recognition.
The redesigned 12-inch high-resolution touch screen features a menu made up of widgets for accessing all its functions with a single movement: for controlling the connected navigation, the ventilation, the digital audio sources, and journey information. This big screen also enables views front and rear to be displayed, provided by new high-resolution digital cameras, and access to the Mirror Screen function over wi-fi.
A new large 12-inch digital instrument panel, with displays that can be changed and personalised, features refreshed graphics with all the vital information such as energy flow on plug-in hybrid versions.
DS 7: Optimised safety
Safety is enhanced with DS Driver Attention Monitoring and DS Drive Assist level 2 semi-autonomous driving. DS Driver Attention Monitoring analyses the driver’s level of attention with two cameras. The first checks the behaviour of the car in its surroundings and the second, positioned facing the driver, diagnoses where they are looking and their face and eyelid movement which translates to the level of sleepiness and attention.
The all-new DS 7 is also equipped with DS Drive Assist, adaptive cruise control that can initiate stopping and restarting without the driver intervening and an aid that enables the driver to keep the car either where it is or where they position it in the lane.