The car of all cars: Enter the “Omnia Novus”

Date Posted 23rd January 2023
Read Time 5 min read

Car fanatics often have the same desire… “I’d love to design my own car!” At Hippo Leasing, we’re the same. So, we wanted to make it real – but with a twist. 

What would a car look like if it was designed using the average shape of all other cars on the market, combined? That’s what we’ve done, and here’s the result…

The car of all cars: Omnia Novus

Introducing the ‘Omnia Novus’, the very first car to be designed using every other car available on the market today.

Creating the Omnia Novus: Step-by-step

To create the car we gathered 750 images from 250 popular cars (front, back and side). 

We then layered the 250 car models on top of one another from all angles, with a low opacity of 5%. This allowed us to spot the most prominent features and define an average outline, giving us a unique wireframe of how the new car would look.

To decide on what colour to design the car, we analysed worldwide Google search data for 2022. Looking at searches for “[colour] car” for 32 colours we were able to uncover the most sought-after car colour. With an average monthly search volume of 135,000 searches, red is the most popular car colour.

Top 10 most popular car colours of 2022

RankingKeywordAvg. monthly searches
1red car135000
2black car74000
3yellow car60500
4blue car49500
5green car27100
6purple car27100
7silver car27100
8white car22200
9orange car18100
10brown car12100

In order to create the badge we followed the same methodology we used to create the car and transferred it to the badge-creation process. From the 250 cars used in the previous process, there were around 32 manufacturers, so we took the badge of each manufacturer, layered them on top of each other and drew lines around the most densely populated areas.

A reimagined car badge for the Omnia Novus.

How did it get its name?

Then we had to name the car. We took a different approach and turned to Latin to see if we could translate our process into something that wouldn’t sound out of place on a manufacturer’s forecourt. The result was as follows;

Omnia = Everything

We felt like this fit well as we really did use pretty much every car available today in order to create our new car.

Novus = Fresh, New, Modern, Unprecedented

Again, this translation lent itself perfectly to what we were trying to create. Something new, fresh and modern and done in a way not done before.

Disclaimer: This is a concept vehicle designed and created by Hippo Leasing and is not available for purchase or lease. 

How car shapes have changed over the last 50 years

The 1970’s

Classic blue oldsmobile cutclass supreme from the 1970s.

Oldsmobile Cutlass Supreme. (2023, January 17). In Wikipedia.

The Oldsmobile Cutlass Supreme is a mid-size car produced by Oldsmobile between 1966 and 1997. This vehicle stormed the car sales in the 70s, with the standard Supreme two-door coupe selling 242,874 units, at a base price of $4,670 (£3,783). 

The 70s was a time when the automobile industry became truly globalised across America, Europe, and Asia. There were two oil crises in the early and late 1970s that forced many to look at more fuel-efficient foreign models. 

Long in length and short in height this mid-size car, came with the option of a 2 or 4-door holiday hardtop, or it could be purchased as a convertible.

The 2010’s

The world’s best-selling car in 2019 was the Toyota Corolla, selling 1.15 million cars according to Auto Express. The Toyota Corolla is in its 12th generation and offers three model derivations: Hatchback, Touring Sports and Saloon.

Differences in car exterior

We have taken a look at some of the key changes in vehicles over the decades to highlight just how exteriors have developed and where they are headed in the future.

Cladding along the bottom edge of a car was very popular 40 years ago. Today we see a more simplistic look to cars with little metal trim on the base of new models. Wheel arches have become more spherical and circular compared to their wider more rectangular shape as seen in the Oldsmobile Cutlass.

Another difference we can see is the front and back headlights making their way around the side of the car, with the intention to be noticed with their sleek triangular shape. 

Later designs have also integrated the trunk/boot into the body of the vehicle, and appear more streamlined.

Other noticeable features of the Oldsmobile Cutlass Supreme vs the Toyota Corolla are the grill, which has taken an opposite approach and is now more discreet in its appearance. We also see the bonnet going from the windscreen down towards the ground in recent years, compared to a lift up from the front wheels to the front of the bonnet in the 70s. 

The wing mirrors have also increased in size when comparing the Corolla to the Cutlass Supreme.

“Based on our findings for how cars have changed over the decades we predict that cars produced in years to come will see less detailing, such as metal trim that still today can appear around windows,” said Tom Preston, Director at Hippo Motor Group.

“Cars will continue to take a more streamlined approach by reducing the visibility of the rear car storage, and will see a more curved sleek finish, in comparison to the square corners of the bonnets, trunks and wheel arches of cars from the mid-20th century.”

Leasing With Hippo Leasing

Unfortunately, the car we’ve created isn’t available to lease but thankfully, every other car that has been used to create this car is! Whether it’s a Fiat 500, a VW Touareg or anything in between, we’ve got a car leasing deal that’s right for you.

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